Check out the interview with did with him about that album, and visit his official site for the latest news. In 2014 Midge Ure released a new solo album, “Fragile,” and he as been touring extensively. I just wonder if we are all being exposed to ‘blipverts’ and just haven’t noticed!
#Max headroom coke commercials tv#
Midge Ure: It was way ahead of it’s time and the subsequent Max Headroom tv programs took music and television way beyond where it had ever gone before. Looking back, what are you thoughts on the overall concepts of the film, particularly the portrayal of the media of the ‘future’ vs what we have today (the internet, reality tv, etc)? It was a good combination of people with like minded thoughts. Midge Ure: The directors, Rocky and Annabel had directed many promos before doing Max so they had a great understanding of how music and pictures gelled together, as Chris and I had. Did your own experience with music video have any impact on how you approached the soundtrack? Though New Coke was a bust, the commercials featuring Headroom - and his famous tagline, 'Catch the Wave' - were critically acclaimed. The cinematography and editing seemed strongly influenced by music videos. In 1987 Coca-Cola unveiled New Coke, and chose Max Headroom as spokesman for its massive advertising campaign. Making the soundtrack and adding pictures afterwards, while movies have the images first and music after. We had, after all, been doing it in reverse for quite a while. Midge Ure: Chris and I used to direct promos for Ultravox, Visage etc so the obvious move forward was to do some soundtrack music. How did the project come about and what was the experience like? I remember really liking the “Max Headroom: 20 Minutes into the Future” soundtrack and thinking it was very effective. The visual style and editing were highly influenced by music videos, making the score by Ultravox’s Midge Ure and Chris Cross an important and memorable part of the film. Iconic ‘computer-generated TV host’ Max Headroom is best known for his music video/talk shows and Coke commercials, but he was also the star of the innovative 1985 British TV film “Max Headroom: 20 Minutes into the Future.” Set in a Blade Runner-esque, cyberpunk future dominated by TV and megacorporations, it provided a fictional backstory of how Max Headroom came to be. This show was launched in the wake of its 60 minute British produced TV pilot that was called 'Max Headroom:20 Minutes Into The Future(called The Original Story for VHS home video release)', and also, all the Coca Cola TV commercials that Max Headroom appeared in advertising the soft drink that were shown repeatedly from 1986 to 1987.
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